Bernard is part of the marketing sector for the wine farm.He also helps with the accommodation and game drive.The owner built the wine farm and added animals because he always wanted a game reserve. They have two game drives daily, one at 11 am and 1 pm.
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Below are a few points of interest taken from the interview:
You mentioned you were excited about a new daily habit that you’ve recently started, could you tell us more?
He used to be a late sleeper, and his
wife would prepare breakfast for their children, alone. She moaned with good
reason. He decided to start waking up at 5 am. They prepare breakfast together
and sit with a cup of coffee on the porch. They chat for a while.
He starts his work day off early and attempts to be at work at 7 am.He considers 7-8 am at the office as his quiet time. No distractions or interruptions to plan his day.During this quiet time, he looks at slides of interest and emails. Once the office staff arrives, things tend to get crazy.
Waking up earlier makes your mind more analytical. It changes your mindset to set up your day differently, changing your perspective.Waking up early, going for a walk in a new direction, makes you known to more experiences. You see and notice new places. You meet new people and potential clients.
Any tips for entrepreneurs who are interested in sales or just in general as well?
ALWAYS be on time. Rather early than late. He personally hates people who are late.You need to be yourself. Don’t try and change yourself. Remain true to who you are.If you’re not first, you’re last.
Building up a relationship with a client is essential. Don’t just try and sell them something. Be genuinely interested and make an effort. Your client will see the effort and most likely purchase from you.
99% of the clients he follows up who didn’t buy the first time, will most likely buy the second or third time.Don’t jump into the market and expect to sell a lot. People want to buy from people. Follow up and speak to your clients.
Know your client’s needs.Creating relationships and adding value is a crucial aspect in business. Show interest in your client. If you show interest in them, they will return the favour to you.
Any specific books you would recommend entrepreneurs to read?
He’s very interested in wine and therefore only reads wine books. ‘Wine Folly: The Essential Guide to wine’ by Justin Hammack and Madeline Puckette. This book gives you a little more depth in certain wine.